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Everything You Need to Know About Purple Shampoo

Everything You Need to Know About Purple Shampoo

by Mehdi Hassan Shahi in News

Blonde, bleached, or highlighted hair comes with its own unique challenges—especially when it comes to maintaining that salon-fresh tone. Enter purple shampoo: your go-to solution to help prevent brassiness and restoring brightness and vibrancy to lightened locks.

Whether you’ve gone full platinum, have subtle highlights, or rock a silver or ash blonde tone, purple shampoo works wonders in maintaining your desired hue in between salon visits.

What Is Purple Shampoo?

 

purple shampoo

Purple shampoo is a toning cleanser specifically formulated for blonde, bleached, silver, or highlighted hair.

What makes it special? Its violet pigments are designed to neutralize unwanted yellow and orange undertones—thanks to color theory, purple sits opposite yellow on the color wheel, neutralizing brassiness.

Think of it as a color-correcting product for your hair—just like you’d use a concealer to tone down redness on your skin, purple shampoo tones down those warm, brassy hues that can appear over time from sun exposure, heat styling, and environmental stress.

Why Use a Toning Purple Shampoo?

Purple shampoo isn’t just a trend—it’s a science-backed solution for combating brassy tones in light-colored hair. When used correctly, it helps keep blonde, silver, or bleached hair looking bright, fresh, and vibrant.

  • Gently cleanses without stripping moisture
  • Neutralizes brassiness for a cooler, brighter tone
  • Leaves hair looking fresh, vibrant, and shiny
  • An easy at-home solution to maintain color-treated hair

Introducing: OSKA Toning Purple Shampoo

Our Toning Purple Shampoo is specially crafted to enhance color clarity while preserving hair health. Its rich violet pigment helps brighten blonde and silver tones while preventing that dreaded yellow fade.

Perfect for color-treated, bleached, or highlighted hair, this shampoo delivers professional-level tone correction from the comfort of your shower.

Pair it with our OSKA Deep Conditioning Mask for the ultimate blonde-care routine—especially important after bleaching or coloring, which can leave strands dry and vulnerable.

 

Hero Ingredients in OSKA Toning Purple Shampoo

purple shampoo

Our formula is powered by a unique blend of nourishing and color-correcting ingredients:

  • Quinoa Protein – Helps retain color and moisture while sealing the cuticle
  • Panthenol (Provitamin B5) – Strengthens and deeply hydrates
  • Jojoba Oil – Mimics scalp’s natural oils for soft, manageable hair
  • Violet Pigments – Tone down brassiness and restore shine
  • Guar Gum – A plant-based detangler that softens and conditions

Your Purple Shampoo Questions—Answered

How often should I use purple shampoo?

The frequency depends on your hair color, tone preference, and hair type. In general, we recommend using purple shampoo once every 2 to 5 washes for maintenance. If your hair tends to go brassy quickly, you might use it more often, while others may only need it occasionally.

How do I use purple shampoo, and how long should I leave it in?

Use it like a regular shampoo—massage into wet hair and rinse. For a subtle tone refresh, leave it in for 1–2 minutes. If you’re going for a cooler, ashier look, leave it in for up to 5 minutes. Always adjust based on your hair’s needs and desired tone.

Help! I left purple shampoo on too long—what to do now?

Don’t stress! Any purple tint from overuse is temporary. A wash with your usual shampoo can help remove the excess tone. For stronger results, try a OSKA Pure clarifying shampoo to gently lift the purple pigments without harming your hair.

Does Purple Shampoo Make Hair Lighter?

Not quite. Purple shampoo doesn’t lighten hair—it simply neutralizes the yellow and orange tones that make hair appear darker or dull. The result? Hair looks brighter, fresher, and cooler-toned, but not lighter in pigment.

Does Purple Shampoo Work on Other Hair Colors?

Absolutely! While it’s a blonde’s best friend, purple shampoo also works well on silver, white, or even some red hair tones to control brassiness and maintain vibrancy. If you have light-colored hair prone to warm undertones, purple shampoo can help you maintain your perfect shade longer.

 

Why Purple Shampoo Deserves a Spot in Your Routine

  • Keeps blonde, silver, and highlighted hair vibrant
  • Easy maintenance in between salon visits
  • Fights brassiness caused by UV, hard water, or heat
  • Pairs perfectly with a deep conditioning mask for hydrated, healthy hair

 

Don’t Skip the Deep Conditioning

deep conditioning mask

Color-treated and bleached hair often becomes dry, porous, and more susceptible to breakage. That’s why incorporating a deep conditioning mask into your weekly hair care routine is a must.

A high-quality deep conditioning treatment helps replenish lost moisture, repair damage, and smooth the hair cuticle—leaving your strands soft, shiny, and easy to manage. It also improves elasticity and helps protect your hair from future breakage.

For best results, use a mask once a week, especially after sun exposure, heat styling, or coloring. Pair your OSKA toning purple shampoo routine with a nourishing mask to give your hair the hydration reset it truly deserves.

💜 Tip: Use a deep mask once a week and purple shampoo every few washes for the perfect balance of hydration and tone correction.

Ready to banish brass and embrace brightness?

Try OSKA Toning Purple Shampoo and experience salon-level tone correction at home.

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A similar legal action has started in Antwerp, Belgium where chemicals giant 3M is under investigation for the PFAS leakage from its plant. High levels of toxins have been found in the water, soil and people near the company’s factory. Even outside of toxic hotspots, our blood, hair, tissues or urine are tested regularly and show that we are all contaminated by a cocktail of hazardous chemicals, even in the womb. That makes it an EU problem – but the solution is also in the EU, which has the capacity to initiate a global change that will close the toxic tap. Myth #4: Most chemicals are safe, the problem is a few bad apples.Reality: There’s a real problem with the industry’s current business model. You might expect that the minority of chemicals commonly used might pose a risk to health. The reality is the opposite: today, three quarters of all chemicals produced and used in the EU are hazardous to health and 28% to the environment. 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