At OSKA Pure, our story begins with Mehdi and Flora, two passionate chemical engineers who shared one vision: to reinvent haircare. With backgrounds in cosmetic science and a deep respect for nature, they came together to create products that unite the power of active botanicals
with the performance of professional formulas.

Their mission was simple yet ambitious: to prove that natural haircare can deliver the same results as chemical alternatives. Through years of research and innovation, they crafted unique blends of plant-based actives and nourishing natural cocktails that target real customer concerns while delivering visible, lasting results.

What sets OSKA Pure apart is this commitment to performance without compromise. Every product is designed not only to respect your hair and scalp, but also to respect the earth, staying true to our promise of conscious, clean beauty.

For salons and spas, OSKA Pure offers a dedicated line of professional treatments including B.Tox, Nanoplastia, and Vegan Keratin smoothing solutions, created exclusively for stylists who want natural, high-performance alternatives for their clients. To complement these services, our at-home care range helps extend and protect the results, ensuring that the investment in professional treatments lasts longer, while giving customers the confidence of knowing exactly what they are putting on their hair, their skin, and the planet.

💖 OSKA Pure isn’t just a brand. It’s a vision brought to life by two founders who believe that haircare should be safe, effective, and sustainable without compromise.