Toning Purple Shampoo

Name: Toning Purple Shampoo
Brand: My Store
SKU: HSH-108-01-0
Rating: 5.0 (8 reviews)

$25.00

Shipping calculated at checkout.

Blonde and lightened hair quickly turns brassy, losing its cool tone and clarity.

This Toning Purple Shampoo neutralizes yellow, warm, and brassy tones while maintaining brightness and balance. It helps restore a cleaner, cooler finish so blonde, bleached, and gray hair stays fresh and controlled between treatments.

Formulated with quinoa protein, panthenol, and jojoba oil to support hydration, improve softness, and maintain shine while preserving tone.

Sulfate, paraben, and salt free
Clean, vegan, cruelty free
Colour safe

250 ml | 8.5 fl. oz

199 in stock

Orders over $75 ship free
30 days returns

BENEFITS

Maintain the perfect cool-toned blonde with a formula that tones as it cleanses. This gentle purple shampoo refreshes color, restores vibrancy, and leaves hair soft and luminous.

• Gently cleanses without stripping or drying
• Neutralizes brassiness, yellow, and red undertones
• Enhances vibrancy and brightness in blonde, lightened, and gray hair
• Leaves hair soft, smooth, and shiny

INGREDIENTS

Key Ingredients

• Quinoa Protein retains moisture and color while sealing the cuticle

• Panthenol (Provitamin B5) strengthens, hydrates, and improves manageability

• Jojoba Oil mimics scalp’s natural oils, deeply moisturizes, and enhances vibrancy

• Violet Pigments counteract yellow and brassy tones while adding a natural-looking sheen

• Guar Gum conditioning agent that detangles and improves softness

Complete List of Ingredients
Water (Aqua), Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Sodium Lauryl Sulfoacetate, Sodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Glycerin, Cocamidopropyl Hydroxysultaine, Cocamide MEA, Panthenol, Tocopheryl Acetate, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Silicone Quaternium-22, Polyglyceryl-3 Caprate, Dipropylene Glycol, Simmondsia Chinensis (Jojoba) Seed Oil, Sodium Phytate, Propylene Glycol, PEG-150 Distearate, Sodium Benzoate, Potassium Sorbate, Ethylhexyl Glycerin, CI 60730 (Ext. Violet No. 2), Fragrance (Parfum)

DIRECTIONS

• Apply to wet hair and massage gently into scalp and lengths
• Leave on for 2–4 minutes to allow pigments to neutralize unwanted tones
• Rinse thoroughly

MADE FOR

• All hair types and textures concerned with brassy, yellow, or red undertones in blonde, lightened, or gray hair

Toning Purple Shampoo