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Toning Purple Shampoo

Toning Purple Shampoo

Regular price $25.00
Sale price $25.00 Regular price
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Bring out the best in blonde, lightened, and gray hair with our Toning Purple Shampoo.

This advanced formula neutralizes brassy, yellow, and red undertones while cleansing gently, leaving hair refreshed, luminous, and cool-toned. Infused with quinoa proteins, panthenol, and jojoba oil, it nourishes and hydrates while enhancing softness and shine. The result is hair that looks vibrant, healthy, and effortlessly radiant.

Sulfate, paraben, and salt free
Clean, vegan, cruelty free
Colour safe

250 ml | 8.5 fl. oz

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  • 30 day returns

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BENEFITS

Maintain the perfect cool-toned blonde with a formula that tones as it cleanses. This gentle purple shampoo refreshes color, restores vibrancy, and leaves hair soft and luminous.

• Gently cleanses without stripping or drying
• Neutralizes brassiness, yellow, and red undertones
• Enhances vibrancy and brightness in blonde, lightened, and gray hair
• Leaves hair soft, smooth, and shiny

INGREDIENTS

Key Ingredients

Quinoa Protein retains moisture and color while sealing the cuticle

Panthenol (Provitamin B5) strengthens, hydrates, and improves manageability

Jojoba Oil mimics scalp’s natural oils, deeply moisturizes, and enhances vibrancy

Violet Pigments counteract yellow and brassy tones while adding a natural-looking sheen

Guar Gum conditioning agent that detangles and improves softness

Complete List of Ingredients
Water (Aqua), Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Sodium Lauryl Sulfoacetate, Sodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Glycerin, Cocamidopropyl Hydroxysultaine, Cocamide MEA, Panthenol, Tocopheryl Acetate, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Silicone Quaternium-22, Polyglyceryl-3 Caprate, Dipropylene Glycol, Simmondsia Chinensis (Jojoba) Seed Oil, Sodium Phytate, Propylene Glycol, PEG-150 Distearate, Sodium Benzoate, Potassium Sorbate, Ethylhexyl Glycerin, CI 60730 (Ext. Violet No. 2), Fragrance (Parfum)

DIRECTIONS

• Apply to wet hair and massage gently into scalp and lengths
• Leave on for 2–4 minutes to allow pigments to neutralize unwanted tones
• Rinse thoroughly

MADE FOR

• All hair types and textures concerned with brassy, yellow, or red undertones in blonde, lightened, or gray hair